Phase 1
Together, we develop approaches and perspectives and make visible where the journey can go.

The structure of the framing workshop is based on the profile of your company, your concerns and your goals. The outcome brings clarity about the goal and the priority of the required tasks.

Outcome:
You receive asummary with the workshop results. You know which solutions are appropriate for you, your team and your company. Based on these results, we will prepare an offer for you with the corresponding cost framework.

Phase 2
The needs and concerns of your customers are examined and placed in relation to the corporate goals you are striving to achieve. The main focus is on gaining knowledge from customer research.

With stakeholder and value maps, the customer journey becomes visible. The customer-centric offer is derived from this.

Outcome:
The evaluation of the customer research forms the basis for storytelling. You know what is appropriate for your company and we create the offer for you with the right visual and content brand elements.

Phase 3
The brand elements are designed, implemented and provided as templates. A suitable story forms the textual framework as a brand Story. The brand elements are specified in the style guide. If these basics are carefully built up, this simplifies all subsequent processes.

Outcome:
Like the corporate design, the brand story is part of the corporate identity. This contains the customer-centric brand philosophy, packaged in a story. Logotypes and other visual components of the brand are documented in a style guide and, like all templates (e.g., Microsoft Office), made available centrally via a cloud service. Marketing strategy tools (e.g. newsletter and website) are set up on demand via a content management system.

A style guide references everything so that the brand quality is maintained in the long term.

Phase 4
Integrate service as part of the corporate culture, implement it digitally and optimize it. Together with you, we determine the touchpoints for your customers and define the appropriate interfaces. As a result, these put the "happy flow" at the center. A positive customer experience from A to Z with smooth internally networked processes.

Outcome:
In interdisciplinary workshops, the entire service chain of the offer and its service interfaces are created with the support of the customer journey. The findings map the entire lifecycle, pre-sale, sale and after-sale in a service blueprint from the customer's perspective.

The goal is to simplify the services with digital means and thus to simplify the work of employees as well as to optimize the customer benefit.

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